I am ecstatic to inform you that Fashky’s friend and once interviewee, CEO of Labels, Zahir Rahimtoola has joined forces with Hum TV. This partnership will mean the world to Pakistan and it’s future as a player in the industry. Exclusive pics from the event, a small insight of the signing ceremony. Spotted at the event, a fellow blogger who I adore, Alyzeh.
Karachi, Pakistan, February 1st 2013:
Sultana Siddiqui President HUM Network Ltd. and Zahir Rahimtoola CEO LABELS announced this week that the two companies have entered into a strategic partnership agreement to promote Pakistani fashion online retail. Consequently with effect from Feb 1st 2013 http://www.labelsestore.com will be renamed as http://www.style360labels.com.
Through this strategic partnership it is the endeavor of HUM TV and LABELS to use their respective brand strengths to provide a global platform for Pakistani designers to showcase their collection worldwide and offer buyers with an easy online shopping access for latest Pakistani fashion.
“It is truly a memorable occasion for me as a dream comes to fruition by connecting fashion retail to media.” said Zahir Rahimtoola. “I am thankful to Sultana Siddiqui and HUM TV for joining hands with LABELS e-Store to build a retail platform which will not only benefit our organizations but, bring a revolutionary and dynamic change for fashion retail in Pakistan.”
According to Sultana Siddiqui, “It has always been my mission and passion to promote fashion industry, either it is through HUM Network, GLAM Magazine, Bridal Contour Week events or through our fashion brand Style 360.
Through online fashion retail Store we plan to create an ultimate platform for young and seasoned fashion designers to proliferate their products throughout the world.”